Glossary:
20. Introduction to Sustainability Communication
| Term | Definition |
|---|---|
Accountable communication | The practice of communicating in a transparent, honest, and responsible manner, while being willing to take ownership of one's words and actions. It involves conveying information clearly and accurately, acknowledging mistakes or shortcomings when they occur, and being open to feedback and dialogue. |
Environmental imagery | The use of language, symbols, or visuals to evoke images or impressions related to nature, ecosystems, or environmental phenomena. |
Green claims | Statements by companies about the environmental benefits of their products or practices. |
Greenwashing | The deceptive practice of conveying a false impression of environmental responsibility |
