Glossary:

21. Green Marketing

Term	Definition
Adaptability	The ability to adjust and thrive in changing circumstances or environments.
Authenticity	The quality of being genuine, true, and trustworthy.
Brand Identity	The unique characteristics and values that distinguish a brand from others.
Certifications	Official documents or qualifications that verify certain standards or achievements.
Greenwashing	The deceptive practice of making misleading or unsubstantiated claims about the environmental benefits of a product or company.
Historical Context	The background, events, and conditions that provide a basis for understanding something in the past.
Responsible Communication	Ethical and transparent communication practices that consider the impact on stakeholders and society.
Sustainable Development	Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Sustainable Packaging	Packaging materials and design that minimize environmental impact throughout its lifecycle.
Target Audience	The specific group of people that a product, service, or message is intended for.