Glossary:
22. Sustainable Event Management
| Term | Definition |
|---|---|
Event | A planned gathering or occasion, typically involving a group of people, designed to achieve specific objectives such as networking, education, celebration, or promotion, often featuring structured activities, presentations, or entertainment. |
Event Risk Management | The systematic process of identifying, assessing, mitigating, and monitoring potential risks and uncertainties associated with organising and hosting an event, aiming to minimise negative impacts on participants, stakeholders, and the event's success, while maximising safety, security, and overall effectiveness. |
Event Trends | The current and future developments or innovations in sustainable event management. |
Guerilla Marketing | An unconventional and often low-cost marketing strategy that relies on creativity, imagination, and surprise to promote a product, service, or brand, typically targeting a specific audience in unexpected or unconventional ways to generate buzz and increase visibility. |
Interactive Marketing | A marketing strategy that engages consumers in two-way communication and participation through various channels, such as websites, social media, mobile apps, or events, allowing for personalised and tailored experiences, feedback exchange, and real-time interaction to enhance customer engagement, loyalty, and satisfaction. |
Strategic Marketing | A comprehensive approach to planning and implementing marketing activities that aligns with an organization's overall objectives and long-term goals, focusing on identifying and capitalizing on market opportunities, optimizing resources, and creating competitive advantages to achieve sustainable growth and success. |
Sustainable Brand | A brand that integrates environmental, social, and economic sustainability principles into its core values, operations, and products or services, aiming to minimize negative impacts, promote positive change, and build long-term value while meeting the needs of present and future generations. |
Sustainable Event | An organized gathering or occasion that aims to minimize negative environmental and social impacts while maximizing positive outcomes, incorporating principles of sustainability throughout the planning, execution, and evaluation phases, including considerations for resource efficiency, waste reduction, social responsibility, and community engagement. |
Sustainable Event Management | The practice of organizing and executing events in a manner that minimizes negative environmental, social, and economic impacts, while maximizing positive outcomes, by integrating principles of sustainability into all aspects of event planning, implementation, and evaluation. This includes considerations for resource conservation, waste reduction, community engagement, and social responsibility throughout the event lifecycle. |
Sustainable Supply Chain | A system of sourcing, producing, and distributing goods or services that incorporates environmental, social, and economic considerations to minimise negative impacts, promote ethical practices, and enhance long-term viability throughout the entire supply chain process, from raw material extraction to end-of-life disposal. |
