Glossary:
26. Digital Transformation and Sustainability
| Term | Definition |
|---|---|
Adaptability | The ability to adjust and thrive in changing circumstances or environments. |
Authenticity | The quality of being genuine, true, and trustworthy. |
Brand Identity | The unique characteristics and values that distinguish a brand from others. |
Certifications | Official documents or qualifications that verify certain standards or achievements. |
Greenwashing | The deceptive practice of making misleading or unsubstantiated claims about the environmental benefits of a product or company. |
Historical Context | The background, events, and conditions that provide a basis for understanding something in the past. |
Responsible Communication | Ethical and transparent communication practices that consider the impact on stakeholders and society. |
Sustainable Development | Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. |
Sustainable Packaging | Packaging materials and design that minimize environmental impact throughout its lifecycle. |
Target Audience | The specific group of people that a product, service, or message is intended for. |
