

| Term | Definition |
|---|---|
Archetypes | A standard or original example of something from which others are derived or replicated. |
Business idea | A concept that can be used for commercial purposes, typically involving a product or service that can be sold for profit. |
Business model | A description of how a business or organization plans to generate revenue. |
Market share | The quantity of products a company sells relative to the sales volumes of similar products by competing companies. |
Policy | A set of ideas or a plan of what to do in particular situations that has been agreed to officially by a group of people. |
Social canvas | Describes the way the company creates, delivers and captures value in the social field. |
StartUp | A new business venture designed to rapidly develop scalable and innovative solutions. |
Sustainability | The ability to maintain ecological balance by avoiding depletion of natural resources. |
Sustainable business modeling | Designing business strategies and practices that not only aim for profitability but also environmental and social aspects. |
Sustainable innovation | Sustainable innovation involves creating new products, services, or processes that enhance environmental, social, and economic sustainability. |