Glossary:
61. Creating a New Narrative – How to boost your internal communication effectively
| Term | Definition |
|---|---|
Change Story | A narrative crafted to communicate and guide individuals through organisational transitions, conveying the purpose, vision, and desired outcomes of change initiatives while addressing emotions and inspiring collective action towards shared goals. |
Corporate Values | Fundamental beliefs and guiding principles that shape the behaviours, decisions, and culture within an organisation, serving as a compass for actions and interactions. |
Mission | The practical reason why an entity exists that clearly defines what the organsiation aims for, who it serves and how it plans to achieve its objectives. |
Narrative | A meaningful and effective story that has a significant influence on the audience’s perspective, even worldview, by providing guidance and connecting with people on an emotional level. |
Purpose | A broader, fundamental reason for being that articulates why an entity exists, serving as a guiding principle and inner compass and providing deeper meaning and orientation. |
Regenerative Business | A holistic approach to sustainability where organisations aim not only to minimise harm, but to create positive value by actively restoring and replenishing ecological and social systems, ultimately giving back more than they take. |
Stakeholder | Individuals, groups, or entities who have an interest, are affected by or can influence the activities, decisions, and outcomes of an organisation. |
Stakeholder Engagement | The proactive and intentional involvement of stakeholders in organisational decision-making processes, fostering open communication, collaboration, and relationship-building to address their interests and concerns effectively. |
Stakeholder Mapping | A strategic process to identify, categorise and analse stakeholders, enabling a systematic understanding of their relationships, needs and influence levels. |
Strategy | A plan to achieve a mission and progress towards a vsion, involving the identification of key initiatives, definition of milestones, allocation of resources to support planning and target control. |
Vision | An aspirational and inspiring picture of a desired future state, a concretae outlook on the future, typically spanning 3-5 years. |
